With our unique approach we have the proven expertise and experience to help your organisation to enter into the Southeaster European market using the local skills from an experienced business partner. Through our local network in more than 9 country’s combined with personal commitment we deliver you tailor-made business partner solutions whether you are a listed or large corporate company, a public sector organisation, an owner managed business or a private individual.


Our golden rules.

Our choice of business partner can make or break your business, and it is therefore imperative to choose your partner wisely. Just like a marriage starts off with hearts and roses, a business partnership too can start off on a good note and turn into bankruptcy and lawsuits in no time. Before you resolve to bring a partner onboard, first contemplate if you really need a partner at all. When you decide that you require one, make sure that you get the best match to your own leadership style, goals, vision, and skills. Following are four points to help you choose the perfect business partner.

Share the same values.

Successful partners generally agree on business ethics, and even if they don't from time to time, they find a middle ground that suits them both. These common values and standards guide their judgments, decisions, and actions. Your values shape your professional and personal identities, so it's important that your values are in sync with your partner's beliefs and outlook towards life. When two partners have the same moral ground that they refer to, they are more likely to make congruent decisions and remain united.

Find complementary skills.

Successful partners should possess different and complementary skill sets to make their business prosperous. The more distinct each partner's range of skills, the clearer the division of their labour and power can be. For example, if one partner is a creative visionary, the other partner can be the administrator who brings planning and order to the business. Partnerships have an unmistakable advantage when the two invested people are able to perform distinct functions.

Organize your divorce before you divorce.

It is often said that a graceful exit is the sign of a successful venture. If partners don't have an exit strategy in place, they are forced to make critical decisions at a time when they are not their usual level-headed selves. Including a written exit strategy right from the beginning is a smart decision partners should make. However, if an exit can be avoided by arriving at a mutual decision to take a calculated risk, partners should have faith in one another to see the decision through right till the end.

Let us consult.

Choosing the right business partner allows you to accomplish your goals and fulfill your dreams, even before you know it. Use the above mentioned tactics to select a partner with whom you'll have true synergy and a successful union.


Similarities in Southeastern Europe business culture.

The Southeastern region of Europe has a fascinating blend of cultures. The similarities in geography and climate influence the region’s culture and in particular the way in which people here communicate and do business. The countries in this region have many common aspects when it comes to communication and appropriate business etiquette.

Understanding the importance of developing personal relationships with business counterparts, contacting the right people within the company, and maintaining strong bonds with business partners are all ingredients that are considered essential to a successful business environment. Therefore, being trustworthy, respectful, and loyal will certainly facilitate business operations. People are generally warm and open to dealing with foreign nationals in business.

The culture in this region is family-oriented, people enjoy leisure activities and have a strong regard for traditions. Businesses tend to have a traditional and hierarchical structure and so personal networks can help to  open doors and foster connections with the right people.

People in the Southeastern Europe region understand the importance of social media and actively use it to communicate, but SMEs are yet to become fully aware of its potential. However, interest within the business sector is growing and social media is becoming a bigger part of future communication strategy.

Differences in Southeastern Europe business culture.

In today’s fast paced world, the importance of social media continues to grow in fostering and maintaining business relationships with both current and potential clients and partners, but the way in which it is used varies from country to country.

Facebook and LinkedIn are by far the most well known social media platform and is commonly used both for private and professional purposes.

People in the Southeastern Europe region both understand the value of and actively use social media to communicate, but SMEs in this region are yet to fully understand and capitalism on its potential. However, interest is growing as is the understanding that it is now an essential part of their communication strategy.

Punctuality is an important aspect of business meetings, but not every country has the same perception of time. In Spain, Italy, Greece, and Cyprus being late is usually not considered impolite, whilst in Croatia, Serbia,Montenegro, Macedonia Albania and Turkey people value punctuality and expect international business partners to do the same.

The use of gestures is common in all of these countries, but certain gestures and body language have different meanings varying from rude to insulting and offensive. For example, in Greece, Cyprus and Turkey, avoid making the ‘”OK’” sign with your hand or pointing at someone with your finger.

In summary, knowing and understanding the different cultural aspects of business etiquette is of paramount importance in helping to build personal and professional relationships in Southern Europe.

We would love to hear from you.

South eastern Europe +382 33 680 865

Central Europe + 317 0250 0425